Literary Co. Personal Brand
Kayla | The Literary Co
Personal Brand Rebrand
Project Overview
Kayla approached me during a rebrand of her copywriting studio. Her existing visuals no longer reflected the elevated direction she envisioned for her brand.
The Challenge
• brand visuals felt generic
• lacked visual identity
• needed cohesive imagery
• needed photos for website + marketing
Creative Strategy
We focused on creating imagery that felt editorial yet approachable, reflecting both Kayla’s creative depth and her authority as a copywriter + strategist.
• location selection
• wardrobe direction
• mood board
• visual themes
The Shoot
The shoot took place in a light-filled studio space paired with outdoor coastal locations, creating a balance between
polished editorial portraits and relaxed lifestyle moments.
Visual Storytelling
• portraits
• lifestyle moments
• brand details
• working shots
• atmospheric imagery
Results
• used across website + brand launch
• cohesive visual library
• stronger brand positioning
CLIENT WORDS: "When I reached out to Vania, my existing brand photos didn't reflect the
elevated direction I saw my brand going. I really wanted to find someone
who would be able to provide me with both photo and video that would
push my brand forward.
When I was on the search for a photographer/videographer, I wasn't quite
finding what I was looking for in others. Vania has a unique, editorial, and
distinct style that immediately struck me when I found her on Instagram.
Her photos are unlike anyone else's, so visionary in their style and quality. I
immediately knew she was the one I had to work with as I was working
through a rebrand.
After the experience of my photoshoot, I can say for sure that this was one
of the best decisions I've made in my business. Vania doesn't simply
capture the images. She tells a story, brings a vision to life, and creates an
experience.
Vania is the most talented photographer I've worked with! She has an
incredible gift for telling a story through photo and video assets, and such a
way with creative direction. She really understood my vision and added to it
in a unique, vibrant, and creative way that was even better than what I had
in mind.
Not only is she lovely to work with, but she also has a guided process that
takes you from idea to vision to photoshoot to final imagery. I am so in love
with all the incredible photo and video files I received from Vania, and I
know for sure I will be able to use them in so many contexts -- on my
website, social media, ads, blog posts, podcast features, Pinterest
graphics, and more. The list goes on for the number of uses I can imagine
for my imagery.
The best part? Every photoshoot is unique to the client. I truly feel that no
one else will quite have my same photos, and that everyone who works
with Vania comes away with something that is consistent in quality but truly
unique in execution.
You will not regret choosing Vania!”
-Kayla Owner/Copywriter of Literary Co.